The latest news and information from the retail technology and ecommerce world.
This Week: $1 trillion Christmas, a new frontier of designing packaging, and the path to profitability for DTC brands
Tip: Ecommerce Lifetime Customer Value
For a retail or ecommerce business, the easiest way to compute LTV is to add up all the purchases a customer makes in your store or on your site. If you don’t take the rate of returns into account you will overestimate your LTV since some of those purchases will be reversed. Luckily, this is easy to handle. If your rate of returns is 5%, you simply discount your LTV by 5%.
The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the coming year. None of these are new, but they should be effective.