We provide the latest news and information about retail technology platforms and e-commerce from around the world.
This Week: $1 trillion Christmas, a new frontier of designing packaging, and the path to profitability for DTC brands
Tip: Ecommerce Lifetime Customer Value
For a retail or ecommerce business, the easiest way to compute LTV is to add up all the purchases a customer makes in your store or on your site. If you don’t take the rate of returns into account you will overestimate your LTV since some of those purchases will be reversed. Luckily, this is easy to handle. If your rate of returns is 5%, you simply discount your LTV by 5%.
Manage Your Business's Technology from Anywhere, Anytime
Jamf Now helps you secure, manage and protect the iPad, iPhone, and Mac devices at work. We make management tasks simple and affordable, no IT expertise needed. Deploy Wi-Fi passwords, secure company data, enforce passcodes, and more. Learn more and enroll your first three devices free.
2019 Startup of the Year Applications
Startup of the Year has discovered and supported the most promising and innovative startups from around the world since 2006. The Top 100 will compete for the Startup of the Year title and potential investment up to $100,000 at the 7th annual competition, this year hosted in Memphis. Deadline May 12.Apply Here.
The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the coming year. None of these are new, but they should be effective.