We provide the latest news and information about retail technology platforms and e-commerce from around the world.
This Week: $1 trillion Christmas, a new frontier of designing packaging, and the path to profitability for DTC brands
Tip: Ecommerce Lifetime Customer Value
For a retail or ecommerce business, the easiest way to compute LTV is to add up all the purchases a customer makes in your store or on your site. If you don’t take the rate of returns into account you will overestimate your LTV since some of those purchases will be reversed. Luckily, this is easy to handle. If your rate of returns is 5%, you simply discount your LTV by 5%.
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The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the coming year. None of these are new, but they should be effective.
Calling founders, VCs and tech execs to join Techbikers Paris to London 2019! On July 19-21st, 70 Techbikers will be riding once again for Room to Read, to support building new schools and libraries in the developing world. Pre-register for the ride here: https://bit.ly/TBP2L or donate.
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